William Cassidy is a #1 best selling author, publisher and business strategist that helps business owners and professionals use their knowledge and experience to get recognized by national media news outlets for accelerated business growth and increased profits.
William’s background is management, marketing and technology. Bill, as he is mostly called, had many corporate successes before opening a computer services business on the south fork or the Long Island. For over 15 years Bill helped many residential and business clients with their computer, technology and web development problems before deciding to go totally digital. During retooling, Bill noticed very few businesses had effective marketing programs and saw the opportunity to marry his unique business skills with digital publishing.
Personally, Bill’s passions have always included, in addition to business and marketing; personal growth, health, fitness, meditation and performance. Bill is an avid reader of self help and business and marketing information. He has been managing businesses and meditating for over twenty years and is convinced others can benefit from his experience.
In 2014 Bill created Goodwill Digital. The marriage of publishing and marketing with a focus on useful information that helps people live better lives was ideal. Basically, earn a living publishing and marketing quality information and helping others do the same. Helping people help people became the tagline.
Bill then became one of the first to offer what is now called authority marketing or authority positioning services. Authority Marketing is the process of creating newsworthy events positioning yourself as an expert solving a problem, then leveraging the credibility and trust gained with smart marketing principles for increased profits and accelerated business growth.
He has been featured on ABC, NBC, CBS, FOX and SmallBusinessTrendsetters,com.
If you would like more information on how to become a recognized authority in your field visit Authority Launchpad.
If you want Bill’s help click here.
Bill also enjoys family, travel, craft brews, Philly sports (especially Big 5 Basketball) and owns a 40ft recycled bus conversion he calls Spider Bus.